LeadsCon 2010 Review

I attended LeadsCon 2010 in Las Vegas and wanted to get a review up. I first heard of Jay Weintraub a couple of years ago when I randomly came across his blog and some time later I found out he organizes LeadsCon. The only conferences I’ve attended for the last 3 years were Affiliate Summit and Ad Tech. I’ve been to one Pubcon which was horrible, and one Affiliate Convention which was too small to be of any value as it was only their second show ever.

Going into LeadsCon I did my research and knew what my business partner and I were getting into. We have our own lead gen offer and this is supposed to be the premier lead gen conference around.

LeadsCon did not disappoint.

For the first time since my first Affiliate Summit over 3 years ago, I researched all the companies I wanted to meet with and laid out an agenda. I had a detailed outline of our goals and how we were going to meet them.

LeadsCon was set up much like Affiliate Summit and Ad Tech in terms of booths and presentations but at this point in my business’s growth, it provided more value than I’ve gotten from a show in a while. Other conferences provide value by bringing some of the smartest internet minds together and allowing you to socialize and exchange ideas with them. LeadsCon provides value by bringing high quality Companies to booths who want to get real business done; not just sell you on promoting their offers.

I highly recommend this conference for advertisers seeking lead generation buyer and seller contacts, especially in lending, education and insurance verticals.

Even the presentations were worth hand picking when the topics are applicable to your goals… which I never thought I’d say after sitting in a few presentations at Affiliate Summit and Ad Tech. I sat in on presentations from Course Advisor’s CEO, Leads360, Shoemoney and a couple others.

So to conclude, if you’re an advertiser or lead buyer / seller this is the best show to attend. If you’re an affiliate, you will not get much value from it as there aren’t many networks that attend and I do not recommend going direct with lead gen advertisers.

Also if you don’t read Jay Weintraub’s blog but are interested in growing a quality advertising business you should add him to your RSS feed. He stays on top of the advertising industry and lead gen world with posts like these: analysis of the incentive marketing landscape.