Neil Patel Is Following Me… Clever Retargeting Campaign

Neil Patel is one the smartest branders around and has some very impressive accomplishments under his belt by the age of 26. I’ve been following his business blog for a while and more recently his company KISSmetrics.

One standard I’ve always seen Neil Patel adhere to are TOP QUALITY blogs – from his ACS days, Crazy Egg, and now Quick Sprout, Online Poker and KissMetrics blog – they’re always top quality.

I was surfing statcounter the other day and out of now where Neil Patel popped out… next thing I knew he was following me to almost every site I visited.

I dug in some more and he’s using a service called ReTargeter to remind his past visitors of his site. Really cool concept.

Notice how congruent the ads are with his intention of getting me (a former visitor) back to his site – “Hey, I haven’t seen you in a while!”  The message is true, and it works.

Does retargeting work?

This would be a great question for Neil. It worked on me that day… and several subsequent days over the last few weeks.

During my big(ger) media buying days a couple years ago, display networks would offer retargeting like it was the newest and coolest technology. They offered it at a premium rate and on networks that had a large reach, it would add 5 – 10% to my bottom line.

I haven’t researched ReTargeter enough to know exactly how they operate but from their home page, they say they plug into doubleclick, rightmedia, FOX audience network and OpenX. Just between those four networks I’m sure their reach is great.